Instant Checkmate Q4 155124 - 160318
1/12/16 1:00 AM EST - 1/28/16 11:59 PM EST
Active
Performance
100.00%
35.03%
70.3%
90.20%
Budgeting & Optimization
$1,000,00 ($250.00 Spent)
Jan 1, 2016 to Jan 14, 2016

Min=$10.00, Max=$30.00, Scalar factor=$25.00

Jan 15, 2016 to Jan 30, 2016

Min=$10.00

Mar 15, 2016 to Mar 30, 2016

Max=$30.00, Scalar factor=$25.00

$200.00
CPM
qCPM @ $15.00
qCPM @ $15.00
qCPC @ $15.00
qCPA @ $15.00
qCPA 2 @ $15.00
qCPM Target @ $15.00
qCPC Target @ $15.00
qCPA Target @ $15.00
qCPM @ $15.00
Targeting
Including Locations: All Regions
Devices: Desktop
All Regions
All Day
$200.00
qCPM @ $15.00
All 3 Ad Sets: Impressions
Creatives
Creatives
Creatives
Clear All
Ad Bids Status Budget Type Budget Revenue Publisher Split Gross Margin Progress Impressions Impressions (Paid) Impressions (Bonus) Impressions (Experimental) Impressions Per Day qCPM eCPM Target eCPM pCPM BEP (eCPC Target) BEP (eCPA Target) Engagements Unique Engagements CTR Referrals Referrals (Paid) qCPC eCPC Target eCPC pCPC Conversions qCPA eCPA Target eCPA pCPA I2C% Impressions/ Conversions R2C% Referrals/ Conversions Performance (eCPA Target) Efficiency (eCPA Target) Start End
Campaign
Instant Checkmate Q4 155124 - 160318
Exact 		$14,003.00 $0.00
Type: Mixed
 $0.00 0.00%
0%
 247 0 0 0 247 - - $0.00 $0.00 $0.00 $0.00
148
 51 20.65% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 - - 3/28/2015 12/17/2016
Ad Set
Jan. 5 - Mar. 18 Ads
Exact 		$14,003.00 $0.00
Type: Mixed
 $0.00 0.00%
0%
 247 0 0 0 247 - - $0.00 $0.00 $0.00 $0.00
148
 51 20.65% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 - - 3/28/2015 12/17/2016
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Do you support President Obama's executive order to expand gun background checks?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
Poll - Are you planning to buy a gun?
Preview
Exact 		$12,000.00 $0.00
Type: CPA
 $0.00 0.00%
0%
 28 0 0 0 28 - - $0.00 $0.00 $0.00 $0.00
25
 5 17.86% 0 0 - - $0.00 $0.00 0 $20.00 $20.00 $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 4/10/2015
12:00 AM EDT
 12/17/2016
11:59 PM EST
Poll - Do you think you're qualified to purchase a gun?
Preview
Exact 		$1,003.00 $0.00
Type: CPM
 $0.00 0.00%
0%
 50 0 0 0 50 - - $0.00 $0.00 $0.00 $0.00
2
 1 2.00% 0 0 - - $0.00 $0.00 0 - - $0.00 $0.00 0.000% 0 0.000% 0 0% 0.00% 3/28/2015
1:00 AM EDT
 10/4/2015
11:59 PM EDT
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Devices: Inherited
Placements: Inherited
Including Locations: Inherited
Excluding Locations: Inherited
Delivery Period: Inherited

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